The Rapidly Evolving State of the Sales Org (Hosted by The Arena)

Led by: Jasper Walshe
Co-Founder @ The Arena
AI is changing every part of the sell. What does it take for reps, revenue leaders and senior stakeholders to thrive?
AI is changing the product, the sell, the pricing, the value proposition, the buyer's process, and the buyer's own clients' needs, all at once. On top of that, reps and leaders are managing the complexity in their own lives and in their teams. This panel explores what's working, what's not, what's missing, what's been tried and failed, what's been learned, what matters more than ever, what new ideas need exploring, and what's next. All held through an Inner Game lens rather than a tactical AI panel.
Panel Line Up
Erol Aykan (HubSpot)
Managed AE teams across the full spread, from SMB to mid market to now Corporate and Enterprise. Brings the specifics on what's actually changing at the coalface, how AI is reshaping targets, process, and team structure as deals get bigger and more complex.
Melanie Fitzgerald (Google)
Senior Market Lead at Google, over 10 years in digital advertising managing a multimillion quarterly portfolio. Helps C suite advertisers navigate major shifts in consumer behaviour and technology, most recently leading an AI programme on the evolution of search and AI powered discovery. Sells directly to client, so brings the buyer's side of the AI shift.
Caroline Dowling (Independent, ex Google)
20 years at Google, 8 in Silicon Valley, now coaching senior tech leaders through scale and change. The impartial observer on the panel, watching how leaders and teams actually cope, or don't, with constant complexity.
Who It's For
This is for first and second line revenue leaders in tech, specifically BDR and AE leaders who are watching AI reshape their team's targets, process, and day to day work. If you're managing people through constant change and want to hear what's actually working, not just theory, this one's for you.
This is not a generic leadership event.
About The Arena
The Arena is a community for first and second line revenue leaders in tech. Our events focus on the inner game of performance - the clarity, presence, energy, and self-awareness that determine how leaders show up under pressure.
We run monthly fireside discussions and panels in Dublin. Free to attend. No selling.
Places are limited and this event is specifically for first and second line revenue leaders of BDR or AE teams. Please register to attend to secure your place.
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